More NewsInternet Ad Spend to Top $18 Billion

Internet Ad Spend to Top $18 Billion

A ZenithOptimedia forecast expects the Internet to add $15.8 billion new dollars by 2008.

The Internet will account for 4.6 percent of the total global advertising spend for 2005, according to ZenithOptimedia’s quarterly forecast. That’s up from the 4.3 percent cited in its forecast released in October.

Ad spending on the Internet channel will top $18 billion this year. Commitment to online is expected to increase to 6.4 percent of the market by 2008. Through 2008, Internet advertising is expected to add $15.8 billion new dollars, accounting for 17 percent total global ad growth.

ZenithOptimedia compares Internet ad spending with the gross domestic product of a country, saying it would rank in the top five in size and growth. “Like a Western Europe giant growing at an emerging Asia rate,” said the report.

The report points to Sweden, an online leader, as an example of the Internet channel’s future. In that country the Internet accounts for nine percent of advertising, and is forecast to rise to 12 percent. The report states that, “In time, we may find the Internet assumes such a double-digit share worldwide, comparable to the share magazines take today.”

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

3d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts