Internet Ad Spending in France Predicted to Triple

French companies plan to almost triple their spending on advertising on the Internet this year to an estimated $10.8 million from $4 million in 1997, French business daily La Tribune reported.

Four in five of the 50 companies surveyed by Benchmark Group, a research company, were satisfied that advertising online was a worthwhile investment, Bloomberg News quoted the report as saying.

Some 200 French companies invested a total of 24 million francs on advertising on the Internet last year, with an average budget of 150,000 francs, the report said.

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