More NewsInternet Ad Spending in France Predicted to Triple

Internet Ad Spending in France Predicted to Triple

French companies plan to almost triple their spending on advertising on theInternet this year to an estimated $10.8 million from $4 million in 1997,French business daily La Tribune reported.

French companies plan to almost triple their spending on advertising on the Internet this year to an estimated $10.8 million from $4 million in 1997, French business daily La Tribune reported.

Four in five of the 50 companies surveyed by Benchmark Group, a research company, were satisfied that advertising online was a worthwhile investment, Bloomberg News quoted the report as saying.

Some 200 French companies invested a total of 24 million francs on advertising on the Internet last year, with an average budget of 150,000 francs, the report said.

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