Internet Ad Spending Increases in June
Spending on Internet advertising has increased 54 percent from January to June of 2000, from $818,543,000 to $1,263,815,400, according to AdZone Interactive.
Spending on Internet advertising has increased 54 percent from January to June of 2000, from $818,543,000 to $1,263,815,400, according to AdZone Interactive.
According to AdZone’s numbers in June the top 10 brands alone spent $367 million, with Real Networks leading all others at $103 million. Film.com was a distant second at $69.2 million. AOL lead the top spending sites of June at $65 million in revenues with Yahoo following at $46 million and eBay at $32 million. Yahoo, Microsoft, Lycos, and America Online remained the top revenue generating Web site networks in June.
AdZone tracks advertising on more than 1,000 Web sites that comprise more than 95 percent of all Internet advertising revenue from banners, text ads, keywords, links, button pop-ups, interstitials, and hover text.
| Top 10 Spending Brands of June 2000 | |||
|---|---|---|---|
| Rank | Brand | Expenditure | Impressions |
| 1. | Realnetworks.com | $103,452,100 | 3,705,656,400 |
| 2. | Film.com | $69,185,900 | 2,635,795,500 |
| 3. | Real.com | $57,164,800 | 2,415,507,800 |
| 4. | Datek.com | $26,018,500 | 608,423,400 |
| 5. | Verioprimehost.com | $25,785,700 | 1,220,677,700 |
| 6. | Yahoo.com | $19,286,300 | 441,588,300 |
| 7. | Buy.com | $19,279,200 | 863,839,600 |
| 8. | Fidelity.com | $16,013,500 | 444,433,200 |
| 9. | Novell.com | $15,778,900 | 395,408,300 |
| 10. | EBWorld.com | $15,091,000 | 793,298,300 |
| Top 10 Web Sites of June 2000 | |||
| Rank | Site | Revenue | Impressions |
| 1. | aol.com | $64,515,900 | 3,072,183,700 |
| 2. | yahoo.com | $45,487,700 | 1,057,853,800 |
| 3. | ebay.com | $31,612,200 | 2,107,478,700 |
| 4. | hotmail.com | $25,586,800 | 1,421,491,000 |
| 5. | cbs.sportsline.com | $25,488,600 | 1,019,543,700 |
| 6. | freelotto.com | $25,323,300 | 633,081,400 |
| 7. | msn.com | $25,030,400 | 715,153,200 |
| 8. | espn.go.com | $23,801,700 | 881,544,800 |
| 9. | netzero.com | $19,025,400 | 691,832,500 |
| 10. | shopping.yahoo.com | $16,110,200 | 374,656,400 |
| Top 10 Web Site Networks of June 2000 | |||
| Rank | Network | Revenue | Impressions |
| 1. | Yahoo | $107,129,800 | 2,549,976,900 |
| 2. | Lycos | $73,574,000 | 2,069,039,300 |
| 3. | Microsoft | $69,242,000 | 2,568,226,000 |
| 4. | AOL | $68,233,100 | 3,162,630,500 |
| 5. | Ziff-Davis | $47,121,400 | 776,249,500 |
| 6. | Sportsline.com | $35,474,100 | 1,351,637,900 |
| 7. | ebay.com | $31,612,200 | 2,107,478,700 |
| 8. | Go.com | $29,977,000 | 1,081,555,800 |
| 9. | EZ-Lotto Promotions | $25,323,300 | 633,081,400 |
| 10. | Time Warner | $23,323,400 | 584,307,800 |
| Source: AdZone Interactive | |||
