Internet Ad Spending Increases in June

Spending on Internet advertising has increased 54 percent from January to June of 2000, from $818,543,000 to $1,263,815,400, according to AdZone Interactive.

According to AdZone’s numbers in June the top 10 brands alone spent $367 million, with Real Networks leading all others at $103 million. Film.com was a distant second at $69.2 million. AOL lead the top spending sites of June at $65 million in revenues with Yahoo following at $46 million and eBay at $32 million. Yahoo, Microsoft, Lycos, and America Online remained the top revenue generating Web site networks in June.

AdZone tracks advertising on more than 1,000 Web sites that comprise more than 95 percent of all Internet advertising revenue from banners, text ads, keywords, links, button pop-ups, interstitials, and hover text.


Top 10 Spending Brands of June 2000
Rank Brand Expenditure Impressions
1. Realnetworks.com $103,452,100 3,705,656,400
2. Film.com $69,185,900 2,635,795,500
3. Real.com $57,164,800 2,415,507,800
4. Datek.com $26,018,500 608,423,400
5. Verioprimehost.com $25,785,700 1,220,677,700
6. Yahoo.com $19,286,300 441,588,300
7. Buy.com $19,279,200 863,839,600
8. Fidelity.com $16,013,500 444,433,200
9. Novell.com $15,778,900 395,408,300
10. EBWorld.com $15,091,000 793,298,300
Top 10 Web Sites of June 2000
Rank Site Revenue Impressions
1. aol.com $64,515,900 3,072,183,700
2. yahoo.com $45,487,700 1,057,853,800
3. ebay.com $31,612,200 2,107,478,700
4. hotmail.com $25,586,800 1,421,491,000
5. cbs.sportsline.com $25,488,600 1,019,543,700
6. freelotto.com $25,323,300 633,081,400
7. msn.com $25,030,400 715,153,200
8. espn.go.com $23,801,700 881,544,800
9. netzero.com $19,025,400 691,832,500
10. shopping.yahoo.com $16,110,200 374,656,400
Top 10 Web Site Networks of June 2000
Rank Network Revenue Impressions
1. Yahoo $107,129,800 2,549,976,900
2. Lycos $73,574,000 2,069,039,300
3. Microsoft $69,242,000 2,568,226,000
4. AOL $68,233,100 3,162,630,500
5. Ziff-Davis $47,121,400 776,249,500
6. Sportsline.com $35,474,100 1,351,637,900
7. ebay.com $31,612,200 2,107,478,700
8. Go.com $29,977,000 1,081,555,800
9. EZ-Lotto Promotions $25,323,300 633,081,400
10. Time Warner $23,323,400 584,307,800
Source: AdZone Interactive

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