Internet and Interactive at WPP
Trudging through WPP Group's impressive results released today I caught this little tidbit in a discusson if the holding company's media business: "Direct, internet and interactive related activities now account for over 15% of the Group's revenues, which are running at the rate of approximately $10 billion per annum." Of course, since direct is included, too, it's hard to tell how much is specifically coming from Internet and interactive, but it's nonetheless an interesting figure