StatsAudienceInternet Becoming a Daily Essential

Internet Becoming a Daily Essential

Approximately 37 million US adults use the Internet from home on a daily basis compared to only 19 million in mid-1997, according to The Strategis Group. Strategis also estimates that adults in 34 million American households use the Internet for a total of 65 million hours per day.

Approximately 37 million US adults use the Internet from home on a daily basis compared to only 19 million in mid-1997, according to The Strategis Group. Strategis also estimates that adults in 34 million American households use the Internet for a total of 65 million hours per day.

In the report “Internet User Trends: Year-End 1998,” Strategis says the number of daily Internet users at work has risen from 19 million to 32 million since mid-1997.

“Clearly, the Internet has hit its stride,” said Strategis Internet consultant Jeff Moore. “The Internet has gone from being a curiosity to being a daily source for email, shopping, research, and news.”

Strategis reports estimates that 84 million Americans now use the Internet from either home or work. That’s 42 percent of the US adult population. Intelliquest estimated there were 79.4 million Americans online at the end of 1998.

Strategis’ research also found that 44 percent of Internet users spend less time watching television because of their Internet use. Americans spend 525 million hours a day watching television, according to Strategis.

“There will be an eyeball market-share war as television and Internet Web sites vie for viewership and advertising dollars,” said Elliot Hamilton, senior VP at Strategis.

[IC_ARTICLE_OBJECT [SHOW IC_Article_ID] “table1”]

Related Articles

Review stars don't matter all that much [Study]

Audience Review stars don't matter all that much [Study]

2y Mike O'Brien
Facebook Claims More Than Half of Social Logins [Study]

Audience Facebook Claims More Than Half of Social Logins [Study]

3y Mike O'Brien
Mobile Shift Drives Father's Day Sales, IBM Says

Audience Mobile Shift Drives Father's Day Sales, IBM Says

3y Susan Kuchinskas
Google Zeitgeist 2013: Our Fascination with North Korea, Royal Baby & Harlem Shake

Audience Google Zeitgeist 2013: Our Fascination with North Korea, Royal Baby & Harlem Shake

4y Jessica Lee
Facebook and YouTube Lead Mobile Online Activity [Study]

Audience Facebook and YouTube Lead Mobile Online Activity [Study]

4y Yuyu Chen
World Cup Most Social Sporting Event Ever, Says Adobe

Audience World Cup Most Social Sporting Event Ever, Says Adobe

3y Susan Kuchinskas
#CZLNY: Unlocking the Secrets to Mobile Video

Audience #CZLNY: Unlocking the Secrets to Mobile Video

4y Greg Jarboe
Online Content Videos Hit Record 52 Billion Monthly Views

Audience Online Content Videos Hit Record 52 Billion Monthly Views

4y Greg Jarboe