Traffic to TV station Web sites just experienced two consecutive record-setting months, according to data released today by Internet Broadcasting, which supports local publishers like NBC, Cox Television and Meredith Broadcasting. IB’s site partners saw 15.8 million unique visitors in July, followed by 16.7 million in August, according to Nielsen//NetRatings, handily beating the previous record of 15.4 million visitors recorded last February. Page views in July were over a half-billion for the first time.
The firm said the record traffic was driven by weather-related events and new distribution strategies, including IB’s content alliance with CNN.com. the data comes from approximately 70 TV station Web sites.