StatsAudienceInternet in 11 Million British Homes

Internet in 11 Million British Homes

Oftel's latest review of the U.K. Internet market discovered that 11 million U.K. homes are connected to the Internet.

Oftel’s latest review of the U.K. Internet market discovered that 11 million U.K. homes are connected to the Internet.

The 11 million homes represent 45 percent of U.K. households, compared to 30 percent last year, and includes 4 million homes with unmetered Internet access.

Jupiter MMXI, meanwhile, has begun to track at-work Internet users in Britain. Once at-work numbers are added to Jupiter MMXI’s at-home data, portal and ISP sites see an increase of more than 20 minutes per month in average usage minutes.

British at-work Internet users prefer the Google search engine to at-home favorite Ask Jeeves. In the news and information category, bbc.co.uk extends its lead to from 17.8 percent reach among at-home users to 24 percent reach among home and work users.

Top 25 U.K. Sites
(December, 2001, Work & Home Users)
Rank Site Unique
Visitors

(000)
Reach %
1. msn.co.uk 8,509 46.5%
2. msn.com 8,454 46.2%
3. microsoft.com 7,950 43.4%
4. yahoo.com 7,769 42.4%
5. passport.com 6,966 38.1%
6. MSN Messenger Service 4,982 27.2%
7. google.com 4,737 25.9%
8. freeserve.com 4,441 24.3%
9. bbb.co.uk 4,390 24.0%
10. yahoo.co.uk 4,320 23.6%
11. amazon.co.uk 4,251 23.2%
12. askjeeves.co.uk 4,119 22.5%
13. btopenworld.com 3,849 21.0%
14. friendsreunited.co.uk 3,502 19.1%
15. AOL Proprietary 3,269 17.9%
16. x10.com 2,965 16.2%
17. lycos.com 2,882 15.7%
18. lycos.co.uk 2,676 14.6%
19. ebay.co.uk 2,443 13.3%
20. aol.co.uk 2,346 12.8%
21. aol.com 2,345 12.8%
22. amazon.com 2,322 12.7%
23. tiscali.co.uk 2,310 12.6%
24. google.co.uk 2,277 12.4%
25. real.com 2,226 12.2%
Source: Jupiter MMXI

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