Internet Leads Ad Spend Growth

In the first three quarters of 2007, the overall ad spend in the U.S. dropped -0.1 percent, according to the Nielsen Company. The data are in line with figures released by TNS, and less optimistic than the global outlook from ZenithOptimedia. The Internet saw 15.9 percent change, compared to the first three quarters of 2006. In the same period, spot TV, network radio, spot radio, local Sunday supplements, network TV, B2B magazines, local magazines, national newspapers, and local newspapers dragged the ad spend into a marginally negative stage of growth.

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