Internet Spurring Group Interaction

Contrary to the belief that the Internet encourages social isolation and alienation, a study by the Pew Internet & American Life Project found that more Americans use the Internet to contact groups than to get news or shop.

According to the study, 84 percent of Internet users have contacted an online group. Many of these online groups are far flung and allow Internet users to connect easily with others around the world who share their passions, beliefs, hobbies and lifestyles. At the same time, 26 percent of online Americans use the Internet to intensify their connection to their local community by planning church meetings, organizing neighborhood gatherings, arranging local sports league operations, coordinating charity activities and petitioning local politicians.

Among the findings of the study:

  • 50 percent of those who participate in online groups said the Internet has helped them get to know people they would not otherwise have met.
  • 37 percent of those who participate in online groups say the Internet has helped them meet others from different generations than their own.
  • 27 percent of those who participate in online groups say the Internet has helped them connect with people from different racial, ethnic or economic backgrounds than their own.

“For vast numbers of Americans, use of the Internet simultaneously expands their social worlds and connects them more deeply to the place where they live,” said Lee Rainie, director of the Pew Internet & American Life Project. “Online groups are comfortable places for people to congregate and get to know organizations and people they might never have encountered.”

Many online Americans are using the Internet to connect to traditional groups that exist in the offline world such as professional and trade associations, hobby enthusiast organizations, religious groups, ethnic and racial fraternal organizations and political groups. More than half (56 percent) of those contacting online groups said they became active in a group — even traditional, offline organizations — after they began communicating with it over the Internet.

At the same time, millions of online Americans now use the Internet to connect to groups to which they belonged before they began using the Internet — and they report that their use of the Internet has helped them become more involved with those groups.

The report also found young adults and minorities are using the Internet to participate in all kinds of online clubs and organizations and this is leading to new forms of civic involvement.

“The network of networks has become a collection of communities,” said John Horrigan, senior researcher at the Pew Internet Project and principal author of the report. “Many actively engage in cyber groups through email and bulletin boards that are lively forums for sharing ideas, hashing out issues, and making new friends.”

Men tend to be drawn to online groups involving professional activities, politics and sports. Women tend to be drawn to online medical support groups, local community associations that are online and groups relating to entertainment.

Users of online groups are active. Fully 60 percent email their group, with 43 percent doing so several times a week. Thirty-five percent of all Internet users go online for news about their local community or community events; 30 percent of all Internet users go online to get information about their local government; 11 percent of Internet users know of a local issue in which the Internet played a role in organizing citizens to communicate with public officials.

Just over half (51 percent) of all Americans know of a place in their community where the Internet is publicly available. Overwhelmingly, these places are public libraries. African-Americans are the most likely to say that their community lacks public access to the Internet; 42 percent of African-Americans say their community does not have publicly available Internet terminals somewhere, compared with 29 percent of whites and 33% of Hispanics.

The Pew Internet Project study identifies nine different types of Internet users who are attracted to online groups. Many belong to several types: On average, a Cyber Groupie (or someone who has checked out an online group) has visited four different online groups at one time or another.

The different types of group users are:

  • The Getting Ahead Group: 51 percent of Internet users who have checked out trade and professional associations or labor unions. They are more likely to be college-educated men.
  • The Getting By Group: 43 percent of Internet users who use Internet groups to mange day-to-day responsibilities, such as parenting or medical conditions. Women, especially those in the 35-44 age bracket, gravitate to this group.
  • Belief Groups: 56 percent of Internet users who go to religious online groups or those relating to spiritual beliefs. Those in Belief groups value making personal connections more than the average online group user.
  • Lifestylers: 28 percent of Internet users who go to online groups to contact people with similar lifestyles. Lifestylers tend to be men under age 34 and are among the very active emailers of other online community members.
  • Ethnic and racial Groups: 15 percent of Internet users who have contacted an ethnic group online. This is the most racially diverse set of Internet group users; this group is also younger and more urban than other categories of online community users.
  • Civic Engagement Group: 45 percent of Internet users who have contacted an online group such as a neighborhood association or local charitable group. This group is older than average, and active in emailing online groups close to home.
  • Political Groupies: 22 percent of Internet users who have contacted a political group online. This group is mostly educated white males, and they are among most active emailers of others in online groups, and report that online groups have deepened their involvement in groups to which they already belong.
  • Entertainment Groupies: 60 percent of Internet users who go to online groups about TV shows or fan sites of particular performers. Members of this group are younger than average, and have been online longer than others who go to online groups.
  • Sports Junkies: 42 percent of Internet users go to online groups about their favorite sports teams or local teams in which they participate. These users tend to be suburban men between the ages of 35 and 44.

Related reading

pokemon go
Five tips to maximise the content ROI for every industry