Internet Tradeline, which builds “Point and Shop” online stores for small businesses, Tuesday inked deals with ShopNow.com and WeTheShoppers.com that call for its stores to be featured on their sites.
The initiative is part of Internet Tradeline’s effort to better market the e-tailers whose sites it has created through “volume discount” portal and other distribution deals.
The company operates a Point and Shop network, which includes 75 co-branded malls developed with local media sponsors such as boston.com, The Los Angeles Times and Times Company Digital Internet Tradeline gets a percentage of sales on the sites it creates and maintains.
ShopNow.com is an online shopping destination, while WeTheShoppers.com is a shopping portal. Both will give visitors to their sites access to Internet Tradeline’s stores.
“The agreements with ShopNow.com and WeTheShoppers.com are simply the initial steps in our initiative to help Point and Shop merchants realize the immense sales and distribution capabilities that the Web has to offer,” says Steven Levy, vice president of business development for ITI.
“The Point and Shop Reach program will level the e-commerce playing field, allowing small merchants to increase their exposure when we list them on some of the most popular shopping destinations online and granting them access to millions of unique customers.”
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more
Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this ... read more