In Latin America the Internet audience exceeds 53 million, according to data released by comScore. Page views in Brazil are 40 percent higher than the Latin American average.
Brazil comprises the largest online population with 15.8 million monthly unique visitors, though Internet penetration is 11 percent. By contrast, the Internet population in Chile is 5.6 million, but registers an Internet penetration of 45 percent.
Internet users across Latin America tend to spend more time online each month than the global average of 25 hours. In June Latin American Internet browsers averaged 29 hours. ComScore EVP of International Markets Bob Ivins called the Latin American market a “rapidly developing market.” He said,” Because the Internet was more developed as Latin American users became more engaged, they do searches at a higher rate than the U.S. They got on the slope at a different rate.”
|Latin American Internet Penetration, June 2007|
|Country||Total Population (000)||Monthly Unique Visitors (000)||Internet Penetration (%)|
|Total Latin American Audience||407,424||53,664||13|
1. Estimated users age 15+ active within 30 days from home or work computer as a percentage of total country population age 15+
2. Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs
3. Source: US Census Bureau, International database. All adults, age 15+
|Source: comScore World Metrix|
Yahoo and Google may receive the most unique visitors in the U.S., though in Latin America Microsoft garners the most uniques with 47.3 million visits, and 88 percent reach. Global companies like Google (46.5 million unique visitors); Yahoo (35.1 million); and Terra Networks (27.4 million) follow behind Microsoft. Additional unique traffic goes to MercadoLibre (23.7 million unique visitors); Wikipedia (21 million); UOL Red (14.7 million); Ares Galaxy (14.6 million); Fox Interactive Media (14.1 million); and France Telecom (13.8 million).
ComScore measures Internet behavior through a global cross-section of more than two million consumers who comprise an opt-in panel.
|Latin American Online Audience, June 2007|
|Property||Monthly Unique Visitors (000)||Average Monthly Usage Days per User||Average Monthly Hours per User||Average Monthly Pages per User|
|Total Worldwide Internet Audience||778,310||16.9||25||2,538|
|Total Latin American Internet Audience||53,664||15.9||29||2,338|
1. Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs
2. Estimated users age 15+ active within 30 days from home or work computer as a percentage of total country population age 15+
|Source: comScore World Metrix|
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