Internet penetration has reached critical mass in 21 of the top 35 Internet local markets during the month of September. Seven months ago in March, only six Internet local markets had more than 50 percent penetration, according to Nielsen//NetRatings.
San Francisco is leading the way, with 66 percent of its households accessing the Internet from home with a personal computer. San Francisco was followed by Seattle, San Diego, Portland, and Washington DC. Of the top 20 Internet local markets that were measured in March, New York had the largest percentage gain in September, followed by Philadelphia, Denver, and Houston. Internet penetration across the South and Southwest has also risen, including Atlanta, Dallas, Tampa, Miami, Houston, and Phoenix.
“The Internet boom for cities across the US in the past seven months signals a growth pattern of maturity for the Web. US markets have developed beyond the western high-technology region, and there is less of a digital divide between the West Coast and the rest of the United States,” said Allen Weiner, VP of analytical services at NetRatings. “Low-cost computers and other plug-and-play Internet appliances have contributed to the significant rise in home Internet access for wired cities across the country.”
|Household Internet Penetration
September and March 2000
|September 2000||March 2000|
|12.||Salt Lake City||54||NA||—|
NA = Not available; market was not tracked until after March
Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity ... read more
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
An effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ... read more
We put China and United States head to head on smartphone sales and smartphone penetration; 4G subscribers; 4G coverage and speed; mobile internet users and m-commerce; to find out where the world’s biggest m-commerce opportunity lies.