Intranets.com, which provides small businesses with free corporate intranets, Tuesday became part of DoubleClick‘s Select Business Network, a deal that gives the advertising company the exclusive right to sell ads on Intranets.com’s sites.
As part of the agreement, Intranets.com is using DART (Dynamic Advertising Reporting and Targeting), DoubleClick’s proprietary ad serving and tracking technology.
Through DoubleClick, advertisers will be able to reach the small businesses that use Intranets.com for group communication, collaboration, and document sharing. Intranets.com says it’s pleased to turn over the ad sales responsibilities to DoubleClick, so it can concentrate on its core business.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more