Today, we’re launching ClickZ Asia to better serve marketers seeking to reach audiences in the Asia-Pacific.
Like ClickZ.com, our sister site in Asia-Pacific will feature Experts columns: advice by and for marketers, in a wide range of disciplines – search, analytics, media planning and buying, social media, and mobile marketing and advertising. The publication will also offer marketers in-depth news reports, case studies, and more.
Incisive Media’s ClickZ Asia is headed up by Adaline Lau, a business journalist experienced in covering the marketing and broadcast TV industries in the region. She will be based in Incisive Media’s Hong Kong office.
“As our Asia-based customers continue to grow their online advertising and marketing budgets and our global customers ramp up their investments in Asia, I would like them all to know that we will be there to support them much like we do in the United States and Europe,” said Matt McGowan, publisher and head of Incisive Media, U.S.
Marketing and advertising experts who will share advice, insights, and commentary include:
- Andrew Knott, chief digital officer, Euro RSCG Asia Pacific
- Anna Chan, managing director, Reprise Media Asia
- Antony Yiu, regional search director, iProspect North Asia; managing director, iProspect Hong Kong
- Brandon Cheung, strategic planning director, Isobar Hong Kong
- Brian Hui, vice president, head of eBusiness, Global Consumer Group, Citibank China
- Darren Yan, assistant vice president, eBusiness, Consumer Banking Group, DBS Bank Limited
- Dominic Powers, senior vice president, Asia Pacific, Epsilon International
- Eric Phu, managing director, Tribal DDB Hong Kong
- Francis Kwok, founder and CEO, Radica Systems
- Ian Mckee, CEO and chief strategist, Vocanic
- Joe Nguyen, vice president, sales, Southeast Asia, comScore
- Joshua Maa, founder, CEO, Madhouse; founding member/board director, Mobile Marketing Association, Asia Pacific; co-chair, MMA’s Global Mobile Advertising Committee
- Mohammed Sirajuddeen, CEO, Rapp Asia
- Motoko Hunt, founder, Japanese Search Marketing Strategist, AJPR; chairman, Search Engine Marketing Professional Organization, Asia-Pacific Committee.
- Napoleon Biggs, senior vice president, head of digital integration for Asia Pacific at Fleishman-Hillard
- Patrick Tam, principal advisor, 3 Screens Strategic Advisors
- Pushkar Sane, chief digital officer, North and South Asia, Starcom MediaVest Group
- Richard Mabey, managing director, The Egg Company
- Robbie Hills, general manager, Asia Pacific, RockYou
- Ross Settles, Knight Fellow, International Committee for Journalists
- Sara Ye, head of China, GroupM Search Marketing
- Stephen Hay, regional director, Asia Pacific, ICLP
- Steve Sammartino, director of planning and integration, Grey Group Australia
ClickZ Asia’s launch coincides with the debut of SES Hong Kong this week.
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.