Burger King appears to have introduced the first Super Bowl-specific Web site this year. Whopperettes.com, presumably produced by Burger King agency CP+B, continues the imagery and theme of the fast food player’s television ad. Online, “have it your way” means being able to customize the dancing burger ingredients’ presentation with your name and your individual likes and dislikes (hold the pickles, hold the lettuce, etc.).
In some ways, it’s great to see the same imagery reflected online, but in other ways it’d be great to see something new and unique online. Are there easter eggs? Is it hackable? It’s a little Subservient Chicken-like so I guess we can only hope.
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