Despite a booming market for paid search, LookSmart’s stock has lingered below the $1 mark for more than 30 days, prompting Nasdaq to warn the company of possible delisting.
To continue to be listed on the exchange, LookSmart’s shares must trade above $1 for at least 10 of the next 180 days. The bad news comes as other players in search, such as Google and Yahoo, report strong growth.
Potential remedies for LookSmart include a reverse stock split and a move to the Nasdaq Small Cap Market.
Despite a boom in paid search ad spending, LookSmart has never quite recovered from losing MSN as a distribution partner back in October 2003.
More recently, the company said it failed to pursue the types of advertisers it would need to capitalize on search volume. That disappointing news followed the appointment of a new CEO and a management shakeup — changes aimed at reversing the company’s fortunes.
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
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