Sites are buzzing today about what appears to be a misleading product video Apple has produced to sell its iPad. An eight-minute clip on YouTube depicts NYTimes.com on the device at about the 2:04 mark. The clip shows The Times’ Video section fully rendered, including a Flash element that sits above an article in the newspaper’s Travel section.
But of course, as Steve Jobs himself showed at the product unveiling on Wednesday, Flash doesn’t work on the iPad:
It’s not the end of the world – a marketer fudging the truth in a sales pitch. But shame on Apple for trying to sneak this by the gadget-conscious universe. That’s almost like Patrick Stewart showing up at a Trekkie convention wearing a toupee and expecting nary a double-take.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more