Sites are buzzing today about what appears to be a misleading product video Apple has produced to sell its iPad. An eight-minute clip on YouTube depicts NYTimes.com on the device at about the 2:04 mark. The clip shows The Times’ Video section fully rendered, including a Flash element that sits above an article in the newspaper’s Travel section.
But of course, as Steve Jobs himself showed at the product unveiling on Wednesday, Flash doesn’t work on the iPad:
It’s not the end of the world – a marketer fudging the truth in a sales pitch. But shame on Apple for trying to sneak this by the gadget-conscious universe. That’s almost like Patrick Stewart showing up at a Trekkie convention wearing a toupee and expecting nary a double-take.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.
Here are five proven list building strategies that you can employ in 2017 -- each backed up with case studies and research:
Brands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth?
Black Friday is here, but just how important is the day that has historically been the most watched of the holiday shopping season?