More NewsIPhone Am Legend

IPhone Am Legend

Is the Apple iPhone enough of a technology platform to warrant its own specialty ad campaign? Crew Creative Advertising is betting that it is, and they've launched a site specifically for iPhones promoting the upcoming Warner Bros

IamLegendMovie.jpgIs the Apple iPhone enough of a technology platform to warrant its own specialty ad campaign? Crew Creative Advertising is betting that it is, and they’ve launched a site specifically for iPhones promoting the upcoming Warner Bros. Pictures and Village Roadshow’s film version of I Am Legend.

The special site links to an iPhone compatible trailer on apple.com, and provides a synopsis of the film, a photo gallery, an RSS news feed and wallpapers all specially made to be viewed on iPhones. And I must admit, as a horror novel purist, I’m not completely taken with the idea of another movie version of Richard Matheson’s 1954 vampire story being made again, but the snazziest feature from the site is clearly the sunrise/sunset widget. Just like the story’s hero Robert Neville knows he has to be home before sunset, Web site visitors can install the widget that will track the oncoming night directly from their iPhone.

Take that, vampires.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts