The iPhone is out. From a digital marketing perspecitve, the inclusion of Google Maps and of Yahoo’s e-mail and mobile search products are interesting and, depending on the success of the device, could generate significant new ad inventory for those companies. My first take is that Google may be the bigger winner here, in that it’s mapping application also has a search box and can therefore be used for local business lookups. For Yahoo, the relationship is an extension of its big mobile upgrade announced yesterday.
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A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement ... read more