Internet Profiles Corp. (I/PRO), a provider of Web traffic analysis and auditing solutions, opened a European headquarters, co-locating with the established offices of parent company Engage Technologies in London.
The UK office will function as a sales, marketing and operational center for I/PRO Europe.
“Although we’ve been serving sites on five continents for several years, we believe the time is right to provide a dedicated UK office and team in order to localize I/PRO’s services to the specific needs of European sites,” said Deborah McWhinney, president of I/PRO.
I/PRO Europe also said that UK sites Sky Publishing, Interactive Network, myTAXI and Simply Internet have signed on as the company’s first UK customers.
I/PRO measures, analyses and validates activity for more than 350 Web site customers.