Internet Profiles Corp. (I/PRO) launched the I/PRO Informer program, a value-added information service that is being offered to its customers to complement the auditing, measurement or research services they receive.
For a limited time, program enrollment will also be open to Web leaders who are not current I/PRO customers.
The company said that the program will deliver insight into Internet industry trends and statistics, measuring online branding effectiveness, Web site traffic measurement and research methods, and offer case studies of successful sites and strategies, as well as opportunities to participate in roundtables with other Web business people.
“We strive to add value to our services and function as a full Internet intelligence resource to our customers. Developing opportunities such as the Informer program enables us to do just that,” said Tim Reed, I/PRO’s senior director of marketing. “With the dynamic environment of the Internet industry, additional knowledge and insight into others’ experiences helps online businesses apply their research or measurement findings in the most effective way possible and ensure that they are making the most informed choices.”
Informer program information will be distributed via email and a special Informer Web site. White papers, reports and case studies will be released on a monthly basis to subscribers.
I/PRO provides Web traffic verification, analysis, and research. Services include Nielsen I/PRO I/AUDIT and Nielsen I/PRO NetLine.