New customers include a variety of corporate marketing, e-commerce, entertainment, news and information sites, the company said..
“I/PRO has the reliability and flexibility in Web measurement services we’re looking for,” said Darci Rose Pierce, MGM Online’s production director. “MGM’s sites are designed with very specific objectives in mind. NetLine allows us to break the sites down into special reporting units to ensure that the people tracking the results get the exact information from the site’s measurement reports to meet those objectives.”
Other second quarter new customers include: Agencia Estado-Brazil, BellSouth Intelligent Media Ventures, several Boston Globe sites, Career Mosaic, CBS Marketwatch, Christian Community Network, GoTo.com, Infobeat, a variety of NBC affiliates and Techwave.
I/PRO provides Web traffic verification, analysis, and research and has partnerships with Nielsen Media Research, Accipiter, NetGravity, and Solbright.
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