More NewsiQ.COM, Proxio Pair for Wireless Promotion Trials

iQ.COM, Proxio Pair for Wireless Promotion Trials

Anotheronline marketer teams with a wireless application developer to link promotions with location-based content.

Two more companies hopped on the trial wireless program bandwagon this week. iQ.COM, an online incentive and loyalty marketing technology firm, Wednesday announced a strategic alliance with wireless developer Proxio, to test incentive and loyalty marketing programs in conjunction with Proxio’s wireless content applications.

San Francisco-based B2B play Proxio develops and distributes applications that deliver client content — such as movie listings — to Palm OS devices, based on users’ preferences and their location.

The deal will link iQ.COM’s promotional and loyalty offers with Proxio content, allowing advertisers to target wireless users based on interests, location and other criteria as gleaned from their preferences. Saratoga, Calif.-based iQ.COM will deliver targeted promotions, sweepstakes and discounts from national and local merchants to those users.

“iQ.COM’s e-marketing solutions allow us to extend the benefits of our context-aware intelligent applications to provide wireless end users additional targeted information,” said Proxio president and co-founder Janet Case. “The ability to give mobile users precisely the information they need, exactly when they need it is the end-game for wireless data access.”

The two companies hope to enlist merchants into the pilot program within the coming weeks; ultimately, Proxio is banking on being able to offer built-in loyalty programs and ads for its clients.

Other online marketers are making moves in the wireless arena as well. Promotional marketer CoolSavings recently tapped wireless application provider GeoWorks; and MyPoints and ClipACoupon have also forged a pact, which has them offering discounts through a channel on wireless content app AvantGo.

Wireless firms like WindWire, i3 Mobile and Sonata also provide technology for delivering targeted ads linked to location-specific content.

Thus far, the ability to deliver location-specific wireless ads and promotions is limited to estimating user locations by observing location-specific content, like weather conditions. But the industry expects this to change as wireless carriers move to comply with new federal regulations. The FCC recently mandated that mobile phone service must include geographic targeting, for 911 services — but the technology could potentially also be used to target ads.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts