Is context the new king?
‘Content is king’, the old saying goes. But is it time to start thinking more about context?
‘Content is king’, the old saying goes. But is it time to start thinking more about context?
‘Content is king’, the old saying goes. But is it time to start thinking more about context?
In a world where banner advertisements are ignored and generic emails go straight to the junk folder, moving beyond a ‘one size fits all’ approach is a prerequisite of success.
But, as Michael Seifert, CEO of customer experience expert Sitecore, says: “How do you create a meaningful experience when different customers or prospects definite ‘meaning’ in as many ways as there are individuals? The answer lies in context.”
For Seifert context — delivering the right content experience to the right person, in the right place, and at the right time based on the sum total of that person’s past brand interactions and current needs — is the next evolutionary era of marketing. He says: “Context marketing empowers marketers to know every customer, shape every experience, in real time and at scale.”
In “Welcome to the Era of Content Marketing” Seifert explores context marketing in depth, looking at how context will change marketing for the better and which three key technologies drive success.
Fill in the form below to download your free copy.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceConsumers' attention spans have shrunk to 8 seconds in 2024. Marketers must adapt with short, impactful messaging, captivating visuals, and strategic ...
View articleThe Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals...
View articleWhile calling out rival brands in marketing can yield positive results, it is not a one-size-fits-all solution. There are limitations and potential dr...
View articleSnapchat's new campaign, "Less Social Media, More Snapchat," repositions the platform as a private messaging service, distancing it from traditional s...
View articleHow can we ensure our marketing strategies are accessible? It starts with understanding the basics of digital accessibility. Read More...
View articleIn today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as well as an opportunity for marketers, ad agencies...
View articleIn the dynamic landscape of digital marketing, Snapchat's innovative 7/0 optimisation window is redefining the game, but how does this impact you as a...
View articleGoogle Analytics has long been the cornerstone of website analytics, and the introduction of Google Analytics 4 (GA4) brings forth a new era in digita...
View article