More NewsIs Google a Threat to Disney?

Is Google a Threat to Disney?

Robert A

Robert A. Iger, chief executive of The Walt Disney Company, said he doesn’t see Google as a threat to the media and entertainment company.

“They typically need our stuff in some form. They want an association [with us],” Iger said, responding to a question posed to him today at the McGraw-Hill Media Summit.

He said Google delivers value to Disney. “When they provide consumers with great search, search gives consumer access to Disney,” he said. That includes access to buying a Disney vacation package or learning more about Hannah Montana. “The [Google] platform being strong is good for us. Not bad,” he said, while speaking in a one-on-one interview with John Byrne, BusinessWeek executive editor.

Byrne asked Iger whether Disney has considered acquiring AOL. “No,” Iger said. “We don’t want to comment on specific acquisitions, even though I just did.”

Disney expects its revenue from digital media to reach $1 billion in 2008, up from $750 million last year. While he declined to disclose growth projections, Iger anticipates the increase will come from two places: “cannibalization” from other Disney businesses as well as new business, especially on the international front. The company is rolling out Disney.com in the U.K. and Japan, and has plans for China, Australia, Germany, France, and Italy.

Iger anticipates computers connected to high-speed Internet access will become youth’s primary source of entertainment in coming years. Disney expects revenue will come from multiple sources: subscription services, direct sales, video on demand, and advertising.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts