Google is the world’s top brand, U.K. consultant Millward Brown proclaimed in a study released Monday. The ranking is based on strength of the firm’s name and image rather than stock value or revenue generated by the brand. Does this metric remind anyone of the eyeball and mindshare measures of the Internet bubble? Google is a strong brand, but tops in the world ahead of Coke and Microsoft seems a stretch. BusinessWeek’s survey last year ranked Google number 24 on its top brand list. This ranking is based on the more sober net present value of earnings the brand is expected to generate in the year ended June 30, 2006.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.
Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers.