Google is the world’s top brand, U.K. consultant Millward Brown proclaimed in a study released Monday. The ranking is based on strength of the firm’s name and image rather than stock value or revenue generated by the brand. Does this metric remind anyone of the eyeball and mindshare measures of the Internet bubble? Google is a strong brand, but tops in the world ahead of Coke and Microsoft seems a stretch. BusinessWeek’s survey last year ranked Google number 24 on its top brand list. This ranking is based on the more sober net present value of earnings the brand is expected to generate in the year ended June 30, 2006.
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.
Here are five proven list building strategies that you can employ in 2017 -- each backed up with case studies and research: