Is There an In-Stream Inventory Scarcity?

There’s a dearth of in-stream video inventory.
There’s a dearth of in-stream video inventory.
There’s a dearth of in-stream video inventory.

If you repeat it often enough, does it become true? The fact is there’s plenty of premium and semi-premium video ad inventory out there, but as I discovered and reported in a feature ClickZ published yesterday, brands aint buying. There are several reasons for this. The small club of mostly TV media buyers shopping for this inventory is turning its collective nose up at anything that’s not indisputably top-tier. Direct marketers still haven’t jumped in. A lack of standards is getting in the way, big time. And talent rights roadblocks are still keeping a lot of TV campaigns off the Web.

The end result is plenty of great media is being left on the table.

Check out the feature to get the whole story.

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