iSleuth.com said that as part of its corporate restructuring and adoption of a new business plan, it named John J. Bennett, to serve as its new chairman, president and chief executive officer, effective immediately.
Thomas J. Taule, the company’s former chairman and CEO, will remain as an adviser and consultant.
The company also said it bolstered its Internet Sleuth site with the addition of several key advertisers in its new “iSleuth Shopper” section. Included are Barnes&Noble, CDnow, Electronic Newsstand, Reel.com, and software.net.
iSleuth.com, formerly known as Coordinated HealthCare Inc., is a provider of various Internet services, including Web site design, development and hosting. The company owns the rights to and operates The Internet Sleuth, a search engine that allows users to search multiple databases (up to six) simultaneously for maximum results.
Bennett previously served as president of Direct Digital Communications, an Internet-based marketing and Web site development company that specializes in working with Web site owners and operators to build traffic and revenues through the development of site sponsorships, advertising programs and partnership arrangements.
“I am very excited about the opportunity to join iSleuth.com,” said Bennett, “and the challenge presented to build on a platform that possesses all the necessary ingredients to become one of the Internet’s premier and most visited Web sites. Presently, The Internet Sleuth enjoys about 300,000 visitors monthly, experiencing a total of approximately 1 million page views per month. Our goal is to build on this foundation and transform the site into an Internet gateway that will serve as a home base for Internet users.”
“To accomplish this,” he added, “we plan to work with advertisers and other partners to create co-branded portals and, through such sponsorship, create a mixture of content and services, including customized news, email and shopping services. In turn, we will focus on developing the type of compelling features and services that will make The Internet Sleuth the premier one-stop content, shopping and searching site.”