Isn't It Ironic?
With the summer concert season quickly approaching, MP3.com is teaming up with music retailer Best Buy Co., Inc. to sponsor an upcomingtour featuring Alanis Morissette and Tori Amos.
With the summer concert season quickly approaching, MP3.com is teaming up with music retailer Best Buy Co., Inc. to sponsor an upcomingtour featuring Alanis Morissette and Tori Amos.
With the summer concert season quickly approaching, MP3.com is teaming up with music retailer Best Buy Co., Inc. to sponsor an upcoming tour featuring Alanis Morissette and Tori Amos.
The tour, which kicks off August 18 in Ft. Lauderdale, Fla., will encompass 26 shows in both indoor and outdoor arenas across the country.
This is the first such sponsorship for MP3.com, which launched its download site for compressed music in November 1997. The site has quickly become one of the leading music sites on the Internet with an average of 250,000 daily visitors.
There’s irony in the fact that the music industry has tried to eliminate the MP3.com site and format because of its potential to allow pirated music, yet will allow the firm to sponsor a major music summer tour.
MP3.com’s co-sponsor, BestBuy, is a brick-and-mortar music retail chain with 312 stories in 36 states and annual revenues of more than $10 billion. Best Buy retails consumer electronics, personal computers, entertainment software and appliances through its chain of stores and its e-commerce site, bestbuy.com.
“We are proud to be a part of this ground-breaking tour, and see it as part of Best Buy’s continuing commitment to forging a clear pathway between the artist and the consumer,” said Gary Arnold, Best Buy’s senior vice president of Merchandising.
Among its current music projects, Best Buy is helping develop new artists through its unique “Find ‘Em First” Campaign–a multi-million dollar advertising and promotional package.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article