ISP Lets Small Businesses Buy Ads Online
One of the largest free ISPs is targeting the lucrative small business market.
One of the largest free ISPs is targeting the lucrative small business market.
In an effort to round up new advertisers from the small business sector, ad-supported ISP FreeInternet.com on Wednesday launched an online center for the purchasing of advertising on its service.
In recent months, companies like MSN have launched similar online centers, and some media marketplaces, like AdFlight.com, have focused on serving the small business customer. All of these efforts are aimed at bringing in smaller customers, without expending the manpower usually needed to service a client.
The buying process, called Merchantadz, is completed online through a template and with a secure credit card purchase. Advertisers can supply their own artwork for banners or create a banner online. The ads are displayed through the freeinternet.com banner, which runs whenever one of the service’s 2.5 million users are online.
Freeinternet.com also hopes to strike deals to distribute the Merchantadz applications to other Web sites, with which it will share revenue.
“This one-stop shopping approach to online advertising can assist small businesses because of its simplicity and affordability,” said Bob McCausland, president and chief executive officers of freeinternet.com.
“And freei’s business partners who offer the service are able to benefit as well.”
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article