It's Not the Screen Size

If there's an overriding theme at tonight's Oscars, it's how many times actors take the stage and make a plea for people to actually go to the theater to watch a film

If there’s an overriding theme at tonight’s Oscars, it’s how many times actors take the stage and make a plea for people to actually go to the theater to watch a film. Instead of realizing the shift of content to alternative and often smaller screens and the possibilities to market and screen film content, speakers and presenters choose patronize viewers at home with complaints about lighter box office earnings.

By the way, I’m watching the Academy Awards on the other big screen, Plasma. It makes it difficult to listen to the pleas of the actors when I have to admit, home theater does a good job of replicating the “movie experience” in every aspect except the people talking behind you throughout the film.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource