iVillage has launched a branding campaign with a television advertisement and two national radio spots.
The spots, produced by agency-of-record DDB Needham, target three primary geographic regions: New York, San Francisco and Chicago. Spending was not disclosed.
“First and foremost,” iVillage spokesperson Jason Stell told the Silicon Alley Reporter, “the goal is to continue to develop the iVillage brand.”
The campaign is scheduled to run through the fall.
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