“The first-of-its-kind alliance provides clients with @radical.media’s award- winning traditional television production capabilities and the Internet and video technology expertise of iXL’s New York office,” the company said.
Lara Stein, president of iXL’s New York office, said: “The alliance combines @radical.media’s skill in developing creative television commercials and relationships in commercial production with iXL’s enterprise-wide Internet technology expertise. As a result, clients receive digital solutions that fuse television and the Internet and offer clients a vision for their brand across multiple platforms.”
iXL’s New York office and @radical.media will collaborate on interactive accounts and share production staff. In addition, @radical.media will provide iXL with exclusive referrals in the interactive arena. The two companies said they are working together on a number of projects, including an interactive solution for Sotheby’s that involves video and Internet components.
“By aligning ourselves with iXL’s New York office, we will provide our clients with a new level of marketing integration,” said Jon Kamen of @radical.media. “As the Internet and television move closer towards convergence, we will be able to offer clients seamless and integrated solutions.”
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