iXL Plots Path Back from Brink

The i-shop is hunting for a new CEO as it aims to boost EBIDTA profitability.

Net consultancy iXL Enterprises Thursday unveiled a slew of financial and strategic initiatives focused firmly on one goal: achieving EBIDTA profitable operations within the first half of 2001.

“By taking decisive action now, we believe we complete our turnaround, attain our EBIDTA profitability goal early next year, and iXL will emerge as a much stronger company going forward,” said Bert Ellis, chairman and chief executive officer of iXL.

That decisive action seems to include changes beginning with the role of Ellis, himself. The company announced it has retained executive recruiter Korn/Ferry to conduct a search for a new CEO, and that it has held discussions with a number of “highly qualified” executives. Ellis will retain his position as chairman when the new CEO steps in. Other details about the management change were not released.

The news comes as Internet consulting companies like iXL and rivals Razorfish and Viant have been suffering under new market conditions. Last month, iXL laid off about 850 employees, said it would close or sell seven offices, and also announced plans to liquidate selected assets.

One piece of iXL’s plan to attain EBIDTA profitability is a deal with ProAct Technologies Corp., formerly Consumer Financial Network, which advanced iXL $20 million in exchange for the rights to acquire 10 percent — about 10 million shares — of iXL’s interest in ProAct. The company also granted ProAct the option to snap up an additional 10 percent of iXL’s interest for $30 million. ProAct, a provider of integrated employee benefit, human resources and life planning solutions, is one of more than 20 iXL Ventures companies.

“We have significant value in our stake in ProAct Technologies,” Ellis said. “By this single transaction, we will have raised $20 million in cash, and we still own over 90 million shares [40 percent] of ProAct. I believe ProAct is a very valuable company with its own cash reserves in excess of $100 million. Moreover, I continue to be optimistic about the future potential of ProAct and therefore the value of our stake in ProAct. We will continue to work closely with ProAct as an investor, partner, client and vendor.”

Ellis said the transaction was a confirmation of iXL’s belief in the value of its portfolio of companies, adding that there is significant value in its other portfolio companies, especially AppGenesys, CyberStarts, Digital Planet and Sekani.

The next piece of the puzzle was the forging of an agreement in principle for offshore services from SEI-CMM Level 5 IT services provider HCL Perot Systems (HPS). iXL said HPS will supplement its existing core engineering capabilities with expertise in e-commerce, Web technology, rapid application development, re-engineering and migration, legacy system maintenance and enterprise integration. iXL agreed to procure $65 million of HPS software engineering and IT capacity over the next three years and HPS will offer iXL preferred pricing, priority scheduling and customized capabilities via SEI-CMM Level 5 dedicated iXL development centers within HPS facilities in Noida and Bangalore, India. In exchange, iXL will sell HPS one million shares of iXL common stock for $3 million.

“We will offer clients powerful, end-to-end solutions by combining the best of iXL’s content, systems integration, strategy and program management engineering capabilities with HPS’ strength in detailed design and programming,” Ellis said. “Having an SEI-CMM Level 5 off-shore partner like HPS opens tremendous business development opportunities to us. Our operating and managerial style and our industry verticals match up very well with HPS. This combination of iXL and HPS skills will permit iXL to better manage and deliver the increasingly complex work we are being asked to do for our existing clients and will further enable iXL to pursue even larger, more complex and more challenging work for new clients in our key industry verticals.”

iXL also amended and renewed its $50 million working capital facility. Chase Manhattan Bank is the administrative agent of the facility.

The company also opened a stock-purchasing window for senior management, company directors and employees to buy iXL stock on the open market. iXL said the window would remain open through the end of December, and Ellis announced plans to purchase a significant number of shares.

“We expect to end the year with approximately $35 million to $40 million in cash, and we believe we still have a significant number of iXL Ventures assets we can monetize to access additional cash if needed,” Ellis said. “Most importantly, we will have this major restructuring behind us. We believe all these actions have further solidified our financial position, and we continue to win major new business with new clients such as British Airways and Coca Cola.”

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource