Holding company J.L. Halsey, which bought Lyris in May, has snatched up a second major stake in the email space with the acquisition of Uptilt Inc., which does business as EmailLabs.
The all-cash deal was for $19.5 million, with a future payment of up to $2.5 million linked to performance. After the deal closes, EmailLabs chairman and CEO David Sousa will resign, as will CTO Adrian Liang. Both will continue on as advisors to the company.
The email marketing space has undergone considerable consolidation this summer. In addition to J.L. Halsey’s buyout of Lyris, Alliance Data Systems’ Epsilon signed a deal to acquire Bigfoot Interactive. Halsey said it would seek further acquisition opportunities in the email marketing space.
Ninety-seven percent of EmailLabs’ revenues comes from hosted email marketing services. Revenue last year was $5.7 million, which the company has already topped in the first three quarters of 2005.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.