Holding company J.L. Halsey, which bought Lyris in May, has snatched up a second major stake in the email space with the acquisition of Uptilt Inc., which does business as EmailLabs.
The all-cash deal was for $19.5 million, with a future payment of up to $2.5 million linked to performance. After the deal closes, EmailLabs chairman and CEO David Sousa will resign, as will CTO Adrian Liang. Both will continue on as advisors to the company.
The email marketing space has undergone considerable consolidation this summer. In addition to J.L. Halsey’s buyout of Lyris, Alliance Data Systems’ Epsilon signed a deal to acquire Bigfoot Interactive. Halsey said it would seek further acquisition opportunities in the email marketing space.
Ninety-seven percent of EmailLabs’ revenues comes from hosted email marketing services. Revenue last year was $5.7 million, which the company has already topped in the first three quarters of 2005.
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more
Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this ... read more