Ubisoft wants your “Jam Sessions” footage on YouTube. To promote its Nintendo DS title “Jam Sessions” where players strum the touch-sensitive DS screen with a stylus as if it were a guitar pick to compose music, Ubisoft created a contest on YouTube where gamers can submit videos of themselves of any original song with lyrics, played using “Jam Sessions” on the DS. It’s a creative use of a YouTube contest. And the videos Ubisoft pre-populated the site with include a producer walkthrough to explain the game mechanics, and performers singing, rapping, playing the harmonica, and playing “Jam Sessions” as the rhythm guitar along with other instruments.
YouTube users will select the winners. Does the prize match the contest? Winners will be featured on YouTube’s main page. The winner will also be flown to New York to perform live on FUSE TV.
Automation is the number one area for email innovation and focus in 2016 according to this year’s Email Marketing Industry Census. However, ... read more
Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook's dominance in social.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.