Social web user management platform provider Janrain has raised $33 million in a Series C round.
New investor Millennium Technology Value Partners led the round. New investors Split Rock Partners, Epic Ventures and salesforce.com also participated, along with existing investors Emergence Capital, RPM Ventures, DFJ Frontier and Anthem Venture Partners.
The latest round brings Janrain’s funding to $51.75 million to date, following $15.5 million in 2011 and $3.25 million in a 2009 Series A round.
According to a press release issued for the 2011 financing, previous investors also include DFJ Managing Director Tim Draper, Janrain CEO Larry Drebes and Square 1 Bank.
Janrain says the funding will be used to continue revenue, customer and user profile growth.
The Janrain User Management Platform, or JUMP, helps organizations use the popularity of social networks and identities for user acquisition, engagement and customer intelligence. According to Janrain, its capabilities, which include social login, social sharing, social profile data collection and storage, access to the social graph and digital strategy services, improve the effectiveness of online marketing initiatives.
Customers include Fox, Universal Music Group, Whole Foods, MTV, Purina, Samsung and Dr Pepper.
As a result of the round, Millennium Principal Dan Borok is joining Janrain’s board of directors, bringing the total to seven.
Janrain has about 170 employees.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.