January 2000 Internet Usage Stats

The average activity for a Web user in January 2000, as reported by Nielsen//Net Ratings Inc.

January December % Change
Number of Sessions per Month 18 17 5.9
Number of Unique Sites Visited 10 9 11.1
Page Views per Month 634 548 15.7
Page Views per Session 34 32 6.3
Time Spent per Month 9:26:51 8:17:09 14
Time Spent per Session 0:30:45 0:29:25 4.5
Duration of Page Viewed 0:00:54 0:00:55 -1.6
Average Click Rate for Top Banner 0.47 0.46 2.2
Active Internet Universe
(actually surfed)
77.0 mill. 74.1 mill. 3.9
Current Universe Estimate
(had access but didn’t necessarily go online)
122.6 mill. 119.2 mill. 2.9
Source: Nielsen//NetRatings
Note: Based on a sample of households that have access to the Internet and use the following platforms: Windows 95/98/NT and MacOS 8 or higher.

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