The average activity for a Web user in January 2000, as reported by Nielsen//Net Ratings Inc.
|Number of Sessions per Month||18||17||5.9|
|Number of Unique Sites Visited||10||9||11.1||Page Views per Month||634||548||15.7|
|Page Views per Session||34||32||6.3|
|Time Spent per Month||9:26:51||8:17:09||14|
|Time Spent per Session||0:30:45||0:29:25||4.5|
|Duration of Page Viewed||0:00:54||0:00:55||-1.6|
|Average Click Rate for Top Banner||0.47||0.46||2.2||Active Internet Universe
|77.0 mill.||74.1 mill.||3.9|
|Current Universe Estimate
(had access but didn’t necessarily go online)
|122.6 mill.||119.2 mill.||2.9|
| Source: Nielsen//NetRatings
Note: Based on a sample of households that have access to the Internet and use the following platforms: Windows 95/98/NT and MacOS 8 or higher.
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