As we count down to the final days of 2012, here are the popular columns for the month of November:
1. Familiar but New – Japan’s Digital Marketing Landscape 2013 by Jeff Lippold
2. Subway and 7-Eleven Dip Into Apple’s Passbook in Hong Kong by Adaline Lau
3. Rethinking Search in the Social Age by Lydia Ng
4. The Marketer’s Outlook on Digital Marketing in India by Ashok Lalla
5. Big Data, Email, and the Presidential Election by Ohad Hecht
6. What Happens if We Stop Doing SEO in China? by Eddie Choi
7. NFC: The Next Generation of Mobile Marketing by Hernan Gonzalez
9. How to Assess Negative Online Conversations by Charlie Pownall
10. A Digital Vote… by Luke Janich
We’ll be revealing the top 10 columns for 2012 tomorrow, look out for it!
Tech-enhanced customer experiences have always had a very receptive audience in China, and as a result, VR technologies are being widely embraced by both brands and platforms.
If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online.
All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US banks and Facebook are better.
As emojis take over the world, more brands are experimenting with them in an attempt to stay relevant. What’s the best way to do so and what should be avoided?