More NewsJava Banners Percolate to Top in Study

Java Banners Percolate to Top in Study

Cool Banners , an Ontario Web bannerad creation service, said a recent experiment shows that Java-based adbanners appear to generate higher response rates.

Cool Banners, an Ontario Web banner ad creation service, said a recent experiment shows that Java-based ad banners appear to generate higher response rates.

“We created and deployed ad banners in all the leading Internet advertising technologies, including Java, Video, Audio, Gif Animation, and just plain Static ad banners,” said Bisma Haider, president of Cool Banners.

“Java banners broke all prior response rate records. Java-based ad banners generated an overwhelming 14.5% click-through rate. These precise measurements keenly demonstrated Java’s value as a tool to help marketers better evaluate banner creation and effectiveness,” he said.

Specifics of how the study was conducted were not disclosed.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts