JCPenny carried it’s heavy rotation of ads on ABC to a sponsorship of AOL’s Oscar’s section. Click on the banner and you’ll go to a rich media page set up by the retailer to “Shop the TV Ads. You can play any of the five ads and click on the clothes and other items you want to buy. It interrupts the stream and takes you to a product page.
The thing is, the TV spots didn’t have a clear call-to-action to send viewers to the Web, there was no search campaign to speak of, so you really have to visit AOL’s special section to hit the right landing page. Good concept, but the execution could be smoother.
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement ... read more