Jeep Revisits WWII-Era Model in Game
Chrysler's Jeep will drive through EA's World War II-era shooter, "Medal of Honor Airborne," with a classic military model vehicle.
Chrysler's Jeep will drive through EA's World War II-era shooter, "Medal of Honor Airborne," with a classic military model vehicle.
Video games set in the past or far future often don’t lend themselves to in-game advertising and product placement. But there’s an exception to every rule, as Chrysler’s Jeep brand hopes to show with the integration of its classic Willys-Overland vehicle into Electronic Arts’ World War II-era first-person shooter “Medal of Honor Airborne,” due out in January of next year.
The multi-platform deal will integrate the Willys Jeep in several stages of the game. Players can use the Jeep as a mode of transportation or as a mobile attack platform via the vehicle’s mounted weapons. Previous editions in the “Medal of Honor” series lacked playable vehicles, making the edition of the Willys-Overland a boon to players of the game. It will also access more areas than other drivable vehicles in the game.
“Jeep played an integral role in the war effort as an indispensable tool in tracking the enemy, exchanging information and moving troops. Over 350,000 Willys Jeep vehicles were built and used during WWII,” a statement issued by both companies said.
Previous video game titles with Jeep product integration have included “Tony Hawk’s Underground 2.” Jeep created a “Rail Rated” sweepstakes for players as part of that placement.
The “Medal of Honor” franchise was created by Electronic Arts in 1999 with input from Steven Spielberg after the filming of “Saving Private Ryan.” “Airborne” is due out in January on the playStation 2, PlayStation 3, Xbox 360 and PC.
Chrysler was unavailable for comment on the product integration deal.
Join ClickZ’s Online Video Advertising Forum in New York City, June 16, 2006.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article