Jerry Shereshewsky Exits Yahoo, Takes Reins at

Another executive from Yahoo’s old guard has walked.

Jerry Shereshewsky held the exalted title of Ambassador Plenipotentiary to Madison Ave in the company’s ad sales group under recently departed CSO Wenda Harris Millard. He’s joining boomer social networking and media play as CEO, with the goal of turning the twice-weekly newsletter into a robust destination for tech-savvy codgers. Here’s what he wrote in an e-mail to colleagues announcing the move:

Why would I leave Yahoo after almost 9 years and what has been described as “the best job in the business”? It’s quite simple, actually. I could not resist the challenge to help build the premier (not to mention first and only) web business designed to help grandparents do their jobs better… If your brand or business or client could benefit from a relationship with this audience, you should immediately pick up the phone and call me (or email me, or send a carrier pigeon or owl).

Shereshewsky is also CMO of venture capital firm Laser Partners, an investor in He said the site will launch in beta shortly.

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