YouTube, meet crisis communicatons.
JetBlue CEO David Neeleman has an impressive apology up on YouTube. In the video, which has an impressive degree of unrehearsed, true-blue spontaneity, he assumes full responsibility for the airline’s operational problems over the past week, vows to fix them, and presents a customers’ bill of rights.
The stream is getting a ton of blogosphere pick up. After a long and agonizing week, JetBlue has finally gotten something right.
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