More NewsJetBlue Gets Everything Right

JetBlue Gets Everything Right

Expand image Wow

jetblueheaderthumb.jpg
Expand image

Wow. JetBlue scores a perfect 10, both in terms of CRM and as an e-mail marketer.

It was a delightful surprise to receive an e-mail today from the airline containing a $15 voucher against future travel. It’s JetBlue’s way of apologizing for the in-flight TV system that was inoperative on a flight last week (not that I ever watch it, but still).

Just as impressive is the fact the message is the first I’ve seen that contains a “View in Handheld” link. Who’s more likely, after all, to read e-mail on their handheld devices than frequent air travelers? Better still, the link proved unnecessary. The message rendered perfectly, both on my Blackberry and on my laptop.

Congrats, JetBlue.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

2y Al Roberts