JibJab Launches Social Site; Bud Light Sponsors
Founder Gregg Spiridellis says a key goal is to keep JokeBox advertiser friendly.
Founder Gregg Spiridellis says a key goal is to keep JokeBox advertiser friendly.
JibJab Media has rolled out a humor-oriented site with community features and multimedia upload capabilities. Called JokeBox, the ad-supported social media play launches with Bud Light as the sole sponsor.
Members can upload content in video, audio, text or image formats, as well as view and comment on each other’s uploaded files, which the site calls “jokes.” Registered visitors to the site can sort and browse jokes according to “newest,” “noteworthy” and “top rated” categories.
Under Bud Light’s sponsorship, JokeBox features TV and radio spots from the advertiser, including from its “Ted Ferguson: Bud Light Daredevil” and “Real Men of Genius” campaigns. Ad placements throughout the site drive traffic to those spots.
JibJab founder Gregg Spiridellis said one of his main concerns is making the site’s content friendly to advertisers. To that end, he noted JokeBox requires a more extensive registration process than is demanded by competitors, most notably YouTube, and has an elaborate vetting and reporting processes for new content.
“We’ve spent a lot of time and money to control what gets posted to the site,” he said. “Ultimately in a user generated content environment, we have to create a safe place not only for our users, but also for our advertisers.”
Despite those efforts, JokeBox appears to contain a good deal of borrowed or pirated video content. Interestingly, some people have uploaded Bud Light ads that aren’t a part of the brand’s sponsorship, including a vulgar spot labeled “Unseen Superbowl Commercial.”
JokeBox has been in Beta for three months, and is now in what’s being called “Beta 2.0.”
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article