J&J Medical: An Omni-channel Approach to Consumer Journey [Video]

Editor’s note: Even pharma companies focusing on B2B are putting consumers/ patients in the center of its marketing planning and strategy.

Watch this video from Mandeep Grover, Johnson & Johnson Medical exec, share how his company takes an omni-channel approach to understanding the consumer journey.

Related reading

A white chalk drawing of a bird holding a hashtag, set against a green chalkboard backdrop.
An image of a pie chart styled as a medal, with stats about video content underneath.