More NewsJobDirect.com Teams With Yahoo! Classifieds

JobDirect.com Teams With Yahoo! Classifieds

JobDirect.com in Stamford, CT, an Internetrecruitment database that interactively matches entry-level job seekers with employers, said it plans a cross-marketing effort with Yahoo!

JobDirect.com in Stamford, CT, an Internet recruitment database that interactively matches entry-level job seekers with employers, said it plans a cross-marketing effort with Yahoo

Yahoo Classifieds becomes a featured sponsor of JobDirect’s JobDrive 1998: a nationwide tour of colleges, universities and targeted special events. Financial details were not disclosed.

The tour, which kicked off in March and continues throughout the year, brings JobDirect.com’s fleet of JobDrive vehicles to millions of college students across the country to connect them with potential employers. At each of the daily events, JobDirect.com will hold cyber-career events to invite students to submit their resumes to the JobDirect.com database. Each of the three JobDrive vehicles is equipped with 15 computers capable of helping students find jobs via the Internet by using JobDirect.com’s services.

As part of the cross-marketing efforts, Yahoo Classifieds will be featured in a media and promotional campaign to support the year-long tour and will include visibility on posters, print and radio advertisements. JobDirect.com will be promoted in banner advertisements on the Yahoo main site. Students will also be able to link to Yahoo directly from the JobDirect.com Web site.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

2w Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

8m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts