JobDirect.com in Stamford, CT, an Internet recruitment database that interactively matches entry-level job seekers with employers, said it plans a cross-marketing effort with Yahoo
Yahoo Classifieds becomes a featured sponsor of JobDirect’s JobDrive 1998: a nationwide tour of colleges, universities and targeted special events. Financial details were not disclosed.
The tour, which kicked off in March and continues throughout the year, brings JobDirect.com’s fleet of JobDrive vehicles to millions of college students across the country to connect them with potential employers. At each of the daily events, JobDirect.com will hold cyber-career events to invite students to submit their resumes to the JobDirect.com database. Each of the three JobDrive vehicles is equipped with 15 computers capable of helping students find jobs via the Internet by using JobDirect.com’s services.
As part of the cross-marketing efforts, Yahoo Classifieds will be featured in a media and promotional campaign to support the year-long tour and will include visibility on posters, print and radio advertisements. JobDirect.com will be promoted in banner advertisements on the Yahoo main site. Students will also be able to link to Yahoo directly from the JobDirect.com Web site.
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