More NewsJobs Site Reports Super Bowl Boost, and It Wasn’t an Advertiser

Jobs Site Reports Super Bowl Boost, and It Wasn't an Advertiser

Jobs.com is thrilled with its post-SuperBowl site traffic numbers.

Jobs.com is thrilled with its post-Super Bowl site traffic numbers.

The online employment site says it saw a 38 percent boost in visitors to the site on Monday, with a total of 90,000 people stopping by.

That wouldn’t be surprising, if jobs.com were one of the three sites in its category that spent millions of dollars for a spot on this year’s Super Bowl. But it didn’t.

The company is apparently benefiting from consumer confusion, an easy-to-remember domain name, and a greater awareness of online job resources in general, after Monster.com, HotJobs.com, and kforce.com ran ads in the big game.

Jobs.com even informally surveyed its visitors and asked which online employment ad they liked best, and found that 26 percent preferred its spot. Interestingly, the jobs.com television ad doesn’t start running until March 6.

“We viewed our competitors’ ads as $10 million of advertising for the online recruitment category,” says Caryn Kboudi, vice president, advertising, for jobs.com.

“By waiting until the week before the big event to launch our campaign, we are able to ride the tide they created by sending job seekers to the net to do a job search.”

Most of the jobs sites that did advertise in the Super Bowl, though, gained more traffic that jobs.com did, though, of course, it cost them.

HotJobs.com showed a 240 percent increase in traffic on Sunday and Monday, and newcomer kforce.com drew in 2,600 percent more, according to Media Metrix. Monster.com, although it had more unique visitors (414,000) than the other jobs sites during that time, only saw a 4.5 percent increase, perhaps because its traffic was already high.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts