Through the Flycast Network, users can select areas of interest from two dozen categories so the ads they receive will be relevant to their lives. Jotter will then rotate the ads specifically for each user’s preference. Financial arrangements between the companies were not disclosed.
“The ads users view through the Jotter service keep Jotter free. Why not make those ads as relevant to the user as possible?” said Charles Fearer, CEO of Jotter Technologies. “With Flycast, we have partnered with one of the best online advertising networks to provide the added value of choice over advertising.”
Jotter offers a desktop toolbar with features such as automatic form completion on the Internet, interactive alerts to remind users about dates and events, personalized news updates, stock quotes and search capabilities.
“The Jotter service is all about automation and integration coupled with information management, putting users more in control of their Internet experience. You get all this for a small amount of screen real estate, and a very quick download at jotter.com,” said Fearer.
“Flycast increases the ROI of online marketing campaigns by helping advertisers maximize their reach, response and results,” said Larry Braitman, vice president of corporate development and new ventures at Flycast. “By working with Jotter, we provide advertisers and consumers the ability to select and deliver targeted advertising, improving the match between advertisers and consumers, increasing a campaign’s performance.”
Based in San Francisco, Flycast is a provider of Web-based ROI-focused, direct response advertising solutions. The company’s flagship offering, the Flycast Network, reaches over 22 million people a month.
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